![]() Remember that not all sources online are created equal, and verifying the accuracy of anything you find on the internet is a very good idea. Treat all of your research the same way you would approach an essay or project in school the infographic is not credible if your sources aren’t. Keep your focus on the information that moves you toward your goals. If you’re making an infographic about dog adoption and how it positively influences lives, you don’t need to include the ins and outs of every single dog breed, their dietary preferences, or how often a breed sheds. You want only information that directly pertains to the creative you are making. All of this information is the most important part of the infographic, and should not be approached casually. You might find some really fascinating information in the source material you weren’t aware of even if you consider yourself an expert on the topic. Accurate information is essential and without it your creative won’t work as intended.ĭon’t skim the data. That means one thing: it’s time to dig in and do some serious research. Whether you get data from a client or you are compiling it on your own, chances are high that you’ll be digging through a fair amount of information before you’re done. Gather Your Dataīefore you can present any information to readers, you’re going to need to find data. Stick to the outline and you’ll have a much easier time producing a quality layout that sells your audience on what you are presenting them with. Show, don’t tell.Ĭreating an outline before you get started can help you set your goals, stay on track, and ensure your infographic tells a clear and concise story. Keep it short, include a great title to catch their attention, and deliver content in a linear fashion. ![]() Your infographic’s story should influence the design-not the other way around. Storytelling helps to cut through the clutter of data and keeps the focus on the message. ![]() The right narrative can really bring the reader in and keep them engaged, and your story can make or break your design. Telling stories is one of the fundamental ways we share information. ![]()
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